Instagram is testing a Favorites feature where users can add specific accounts where their posts will be prioritized to rank higher in users’ feeds.
Leaker Alessandro Paluzzi tweeted screenshots showing how Instagram works about its trial feature: users will be able to add accounts as “Favorites”, and these posts will be pushed to the top of users’ feed. This function gives users more control over the content they prefer to see and helps the platform’s algorithm to understand users’ interest more. In addition to entering these accounts manually, the Facebook-owned platform will also suggest different accounts for you to add to your favorite list.
The Favorites feature in the feed is similar to the Close Friend feature offered in Instagram Stories, where users can share personal stories with specific groups or people who prioritize their stories, but this new feature is controlled by those who consume the content.