Want more traffic from Pinterest? Follow these Pinterest SEO tips to optimize your profile, increase clicks and drive traffic to your website.
What is Pinterest SEO?
Get Started With The Basics
Your Website Set Traffic and Conversion Goals for Your Business
Conduct Keyword Research
Organize and Optimize Boards
Learn the Anatomy of a Pin
Plan Pins with Tailwind Target
Join Group Boards
Optimize for Visual Search
Try Your Hand at Pinterest Ads
Pinterest is a powerful but highly underrated platform when it comes to generating traffic for bloggers and businesses alike.
Often associated with recipe articles, DIY how-to books and travel blogs, Pinterest covers a wide variety of topics and is a major factor of organic traffic in many industries.
With over 442 million monthly active users, Pinterest gifts an unused opportunity for business owners and SEO professionals who want to increase their traffic numbers.
As a refreshing alternative to Google, Facebook and Amazon, Pinterest boasts a unique platform where Pinners can explore new ideas, businesses and blogs, while providing a wide range of creativity and storytelling.
Although different from Google or Bing, many old SEO tactics are still valid.
In this guide, you’ll discover some tried and true Pinterest SEO tips and some forward-looking strategies to help you get the most out of this dynamic platform.
What is Pinterest SEO?
Pinterest SEO involves optimizing your Pinterest profile and website to generate more organic (and paid if you want) traffic from Pinterest.
The main ways Pinterest SEO differs from Google SEO is how target “keywords” are defined and then used to optimize the person’s profile.
Additionally, ranking factors on Pinterest are more about engagement metrics and social shares than backlinks and technical SEO.
However, these lingering elements are often natural byproducts of the great ingredient.
With this in mind, here are 12 tips for optimizing your Pinterest profile for SEO success.
- Get Started with the Basics
Before we dive into the more exciting aspects of Pinterest SEO, let’s first clean up a little.
Before you start fixing, you need to make sure that the following items are in place:
Create a Business Account
Start by creating your Pinterest Business account.
(If you already have a personal account, you can convert your personal account to a business account.)
This gives you access to Pinterest Analytics and Pinterest Ads Manager.
Choose an SEO Friendly
Username Your username will be included in your profile’s URL, so it’s worth considering what your target audience might be looking for.
Optimize Your Profile
Fill the “About You” section with relevant details and add a high resolution company logo.
This will make it easier for people to find and save your Pins.
You will also want to optimize this section with relevant keywords (you can learn more about this later).
Build on At Least One Motherboard
You will need at least one “panel” to get started.
When deciding what you want to name your dashboard, consider the type of content you plan to post (eg: “Marketing Hacks” or “DIY SEO”).
- Prepare Your Website
As with many other platforms, you can get data from your website to fuel more targeted Pinterest campaigns.
You can also send people to your website, so connecting these two assets is essential.
This requires a few simple but basic steps.
Do all of these if you want to report accurately on your Pinterest SEO efforts.
Add the Pinterest Tag The
Pinterest tag is an essential part of setting up an organic or paid campaign.
Set up conversion events on your website.
Segment your target audience.
Report reliably based on the performance of your profile.
A complete guide can be found here and Pinterest or your agency team can help you implement it.
Add Save Button
This requires only a short HTML code and allows you to increase the reach of your campaigns beyond Pinterest.
Once uploaded, users can save images from your site or app to their dashboard.
There are two options: The button can appear automatically or when users hover the cursor over the top left of an image.
There is also a Pinterest Chrome extension that allows visitors on your site to convert your images into Pins.
Verify Your Site
A few easy steps will verify your website that added your profile picture to all your Pins.
Again, this only requires a few lines of HTML code to be added.
- Set Traffic and Conversion Goals for Your Business
Keep in mind that lead times on Pinterest can be much longer than you’re used to on Google or Facebook.
However, Pinterest still proves to be an effective lead generation tool.
To see success on this platform, you first need to determine what Pinterest means for your business and set appropriate goals.
How does Pinterest fit into your broader marketing strategy?
Is your target audience actively using Pinterest to find content like yours?
Once you’ve determined that Pinterest is the place for you, you can use the Pinterest tag to set up a wide variety of conversion events on your site.
Pinterest has a very detailed guide on creating conversion campaigns to aid your lead generation efforts.
I suggest you start with metrics like impressions, traffic, and re-Pins before layering conversion goals on top of that.
You can collect a significant amount of data by simply tracking your traffic numbers and seeing what is currently working for your profile.
I also recommend that you avoid explicitly posting commercial messages until you gain the trust of both Pinterest and your target audience.
With Pinterest, being slow and steady generally wins the race.
- Do Keyword Research
While it may not be possible to use the usual keyword research tools when it comes to Pinterest SEO, there is still a lot of validity in performing Pinterest keyword research.
As a search engine, Pinterest chooses its own “feeds” based on what a user is looking for and how those key terms are used on Pins shared by creators.
These tips will help you come up with the right keywords for your Pins and boards.
Use Guided Search Directed search on
Pinterest helps users narrow their focus and find more relevant results.
After searching for your target term, Pinterest automatically suggests semantically relevant modifiers.
These are a pretty good indicator of the most popular search queries for each topic.
Test Promoted Pins
The idea is similar to how SEO professionals use AdWords to try out specific keywords to see how they perform before launching an entire SEO campaign.
Here, you can take your top performing keywords on Google and use Promoted Pins to see if they will do well on Pinterest.
Explore Niche Topics
Fortunately, Pinterest already categorizes and subcategories to make it easy to find keywords for your particular niche.
Your goal should be to research all topics related to your business to see how the ideas are categorized and how your competitors are targeting specific keywords.
- Organize and Optimize Boards Your
keyword and consumer research for Pinterest should be one of the main issues to consider when you start building boards.
Boards provide a great opportunity to tell Pinterest’s search engine how you categorize your products and / or organize your content, which only helps provide visibility.
Plus, they’re the first thing users will see when they come to your profile, so you’ll want to make your board headers super clear and your visuals particularly noticeable.
Below is an example of how I organize my Pinterest boards based on the top search terms for my niche, including “Blogging 101”, “Online Jobs” and “Blogs to Follow”.
I also created custom dashboard cover images to quickly identify what the boards are all about.
While keyword optimization and board cover images are important parts of Pinterest SEO and engagement, boards need to be filled with high-quality Pins if you want to gain popularity.
You can’t put it with thin content!
- Learn the Anatomy of a Pin
Creating the perfect Pin requires finesse and a keen eye for what’s trending on the platform and in your industry as a whole.
In fact, I see that the Pin structure, fonts, sizes, emoticons and visuals are always changing, you will need to stay on top of your game.
That said, there are some clear rules we all must follow when it comes to creating SEO friendly Pins.
for Tall Images Optimal Pin size is 1,000 pixels by 1,500 pixels, or 2: 3.
This is especially important on mobile devices, but Pinterest also prefers to display longer images on the desktop (and they usually get the highest clicks).
Brilliant Colors Don’t let your pins fade into the background.
Use high-contrast colors to grab users’ attention and stand out in the sea of competition.
Include Attractive, Keyword-Rich Headlines
If not already obvious, keywords are important when it comes to Pinterest SEO and also when it comes to clicks.
Be descriptive in your headlines to increase your visibility in the Pinterest feed and persuade users to click through to your website.
Target “10 SEO Hacks for More Traffic”, not “SEO Tips” or anything equally general.
- Be Descriptive As with your
headlines, it is important to get accurate descriptions for SEO on Pinterest.
Adding detailed descriptions (ideally with your target keywords) helps Pinterest find your images and show them in relevant searches.
Your description gives users a preview of what your content is about and can be the determining factor in encouraging them to click on your site.
Tell your audience how the content will benefit them, what they will learn, or if you’re publishing a product, tell an interesting fact that sets your product apart from your competitors.
A few sentences of about 100 characters in total are enough to provide some good detail.
You may also consider adding hashtags to your description to increase your visibility for these search terms.
- Schedule Pins with Tailwind
Tailwind is the # 1 Pinterest planning app on the market, and it’s a powerful (and affordable) tool when it comes to growing your Pinterest traffic.
With desktop or mobile app, you can use Tailwind to regularly re-pin your Pins to various boards.
You can also choose Pins from other creators to share on your boards in hopes of expanding your reach.
This app can save you hours of time compared to fixing it manually.
Also, the new addition of Tailwind Create allows you to turn your photos into personalized Pin designs so you can create, publish and pin them all in one place.
- Target Engagement
User engagement is key on Pinterest.
This is because of the fact that more engagement can increase the visibility of your Pin (and profile) in search, increase your traffic and inevitably increase your website conversions.
Use the following tips to improve your engagement and increase your search visibility:
Link Your Pinterest Account With Your Other Social Media Accounts
This will increase awareness among your current followers on other platforms.
Invite Relevant Pinterest Influencers to Collaborate on a Board to Improve Your Following
Impressive, if you re-pin one of your Pins, your content will show up to a wider audience.
Include Text On Top Of Your Images As
we can see for an “SEO” search, pins with text overlays tend to rank well.
Use a Website like Canva to Create Multiple Pin Images You
can design different templates for each of your designs and test performance
Buffer on a consistent base board suggests pinning it at least 5 times a day to see the widest reach.
Follow Relevant Boards
Doing this will help you grow your network and communicate your Pins to a wider audience.
Pinterest analytics will give you a lot of insight into how your profile is performing in organic search.
Use this data to inform your Pinterest SEO strategy – which keywords to use, what design to follow to get the most clicks.
- Join Group Boards
Group boards are boards hosted by other creators that allow Pinners like you to pin your own content and the content of other members on the board.
Each group board is likely to have its own unique rules, but the general idea is for each member to share Pins from other creators to expand their reach.
Group boards are easy to define by the fact that each board will have multiple users associated with it:
Once you’ve joined several group boards, you can use a scheduling app like Tailwind to pin your own content and automatically re-pin the members’ content.
This is a great way to double your traffic (or more).
Tailwind has posted a complete guide on how to find and join group boards, so if you are having trouble finding group boards on your own, I strongly recommend that you watch this resource.
- Optimize for Image Search
Pinterest’s Lens technology is the market leader in image search.
By pointing a smartphone camera at a household item or a garment, Pinterest can identify the object and suggest relevant Pins.
Lens is a fascinating piece of technology capable of understanding the components of an image to suggest other related posts.
With the ability to “read” an image, this technology encourages content creators to think about aesthetics and keywords.
When creating your pins, consider using high-quality images related to the content on your blog post or product page.
That way, the Pin can be displayed to people searching for “Related Items” even if you don’t include the actual search term in your text.
- Try Your Hand at Pinterest Ads
Pinterest is great for driving organic traffic and also has powerful paid advertising capabilities.
Good or bad, nearly every Pin today is an “upgraded” Pin, proving that many creators paid to play.
Pinterest offers a variety of ad formats to choose from.
The most popular include:
Shopping: Pins users can click to buy instantly.
Carousel: Users can navigate between multiple images.
Collections: Mix photos with product images.
Consider the ad format that makes the most sense for your brand.
For example, if you are an online clothing retailer, you will definitely want to have pictures and Shopping pins.
If you are a YouTuber, promoting video clips can be on the move.
Another idea is to create product demo videos and promote them on the platform.
In any case, you’ll want to test performance to determine what works best for your target audience and brand.
Like Google SEO, Pinterest SEO is always changing and changing, so you’ll want to keep track of current trends and track your analytics to fine-tune your personalized SEO strategy.